Traffic management becomes easier
One system that combines a tracker, an affiliate program and a CRM — designed to standardize offers, centralize partner management and give every partner a personal cabinet with statistics, links and balances.
What the MVP gives us
The MVP we developed contains elements of several systems — a tracker, an affiliate program and a CRM — and is designed to standardize the conditions for offers.
It distributes partners among managers, each according to their own offers and locations, in one place. This helps avoid the duplication of launches of the same partners at the same locations under different conditions through several managers.
Offers are managed centrally: change conditions for each offer/location for everyone simultaneously, and swap domains in case of blocking with a single click for all partners.
Why partners onboard faster
Instead of accounts, approvals and manual transfers, partners simply register on the platform and start working.
Onboarding time drops — test offers for launch are available immediately after registration, with no waiting queue.
A platform with a personal account, statistics and link generation is far more convenient than working through uploads and Google Sheets.
No more creating accounts, waiting for approval and being transferred to a group before integration — a single registration is enough.
The advantages of the new system
Standardized offers, all payout models, online monitoring and a single cabinet for every partner.
Checks by IP, device detection and user-agent collection, with the option to plug in a third-party system.
Spends calculated day-to-day by partner, location and offer, synced with the payment system and live balances.
Connect external offers in locations where the client's products under-perform and earn on that traffic.
Convenience of working with traffic
A closer look at what the platform does differently in the day-to-day — from standardized offers to postbacks that don't lose data.
The same terms for everyone remove the room for "outbuying" partners — and the situations where partners look for ways to negotiate higher rates or better conditions on the side. That keeps you from overpaying for such traffic.
The platform supports every model — each easily customizable for any offer or location:
Each partner gets a personal account where every offer we've issued is collected in one place — and we open or close them as needed.
Instead of losing up to 30% of postbacks to the tracker, the platform switches to POST postbacks: via the API we receive statistics from the affiliate program, assign the click ID and pass it to the partner.
We generate the click ID on registration, link it to the deposit and hand it over in the partner's tracker — making campaign-effectiveness data on average 30% higher.
Register a partner for a specific manager and pull efficiency parameters for each — no more relying on whoever happens to be in the chat, or on a shared document.
Separate traffic by channel and type, each with its own conditions, right at the offer-creation level. We already divide by traffic type; channels such as Facebook, Google and UAC are next — adding an extra layer when analyzing traffic.
Anti-fraud
Today traffic can only be checked through marketing compliance and behavioral signs. We add real, automated checks.
If players come from the same IP, a fraud alert is raised — already implemented.
Collecting player devices and user agents pinpoints fraud coming from a single device.
Players from the wrong location aren't paid on CPA, and an external anti-fraud system can be integrated.
Finance
Today spends with partners are tracked through different Google Docs, then checked, consolidated and handed to analysts for BI dashboards. A large number of documents increases the risk of lost spreadsheets, deleted data, blocked access and mismatched formats.
Investment
We currently work with offers inside the client's orbit. The platform lets us add other people's offers in locations where the client's products don't perform as well as we'd like.
If another brand pays higher rates in a given market — and buying that traffic for the client isn't profitable — our partners can direct traffic to those offers through us.
One ecosystem
Tracker, affiliate program and CRM converge into a single hub — every capability a partner touches lives in one account, instead of being spread across scattered tools.